SMILE NXT: MOMENTUM

Summer 2021
Proctor & Gamble: Virtual

Produced by: Accent on Cincinnati
Creative Director: Joe Rigotti
3D Design & Renderings: Theron Wineinger
AR and Virtual Reality: JJ Painter

During the Covid-19 pandemic, companies had to get creative to sell their products. Whereas they usually mount a physical road show, Proctor and Gamble sent a box containing their Oral Care product line (Crest, Oral-B, Scope and other multinational brands) to executives at retailers such as Walmart and Target. The presentation was enhanced by a combination AR and VR environment used to showcase the products.